Alfredo Prunotto founded his business in 1922, and was one of Piemonte's most dynamic exporters until his retirement in 1956. The company passed then to Prunotto's friend Beppe Colla, now a revered winemaker and one of the founding fathers of modern Piemonte. The quality of the top wines goes without saying, but the rest of the range is made with equal aplomb.
Roses, strawberries, forest fruits. What's not to like?