Today, it is the largest vodka brand in the world with its ultra-smooth taste. Its Smirnoff 21 is the most popular vodka in the world, triple distilled from a blend of grains and filtered seven times through sustainable charcoal for an incredibly pure and smooth taste. Its Smirnoff black range, meanwhile, is charcoal distilled in 150-year-old pots for a striking flavour which harks back to the brand’s grand history. Smirnoff Ice became a cultural icon as a party drink while its Fusion and Seltzer give a fruity twist on the old classic.
- Smirnoff vodka is made with water, grain, and yeast. The grain is typically corn, although other grains such as wheat and rye are also used. The water is filtered and often purified before it's used to make vodka. And the yeast is a type of fungus that helps convert the sugar in the grains into alcohol.
- Contrary to what you might expect, Smirnoff vodka is not a Russian brand... at least not these days anyway. The brand's roots originate in Moscow by Pyotr Arsenievich Smirnov, but was acquired by British company Diageo back in 2006.